“The bannerconcerts” is an advertising campaign for Axion (from Dexia). The advertising agency Boondoggle came up with this concept to target young musicians and raise awareness for the Dexia youth brand.

MoJuice was responsible for the selection and negotiation of the main acts, the studio setup, the audio and video productions, PR and media exposure.

The campaign won several awards, including 7 CCB Awards and 5 Golden Lions in Cannes.